Robson Cruz

Job Title
CEO
Company
Barassa & Cruz Consulting
Country
Brazil

Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.

August 29, 2024Panel Discussion - How to Promote E-Mobility in Brazil?

LATAM’s Key Exhibition and Conference for Charging Infrastructure and E-mobility
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Sessions Further Content
Press Release
E-mobility on the rise: Global trends and Brazil’s pioneering role in the transition to a sustainable future

August 26, 2024

The global shift towards e-mobility represents a transformative moment in the history of transportation. As countries around the world accelerate their efforts to reduce carbon emissions and embrace sustainable solutions, Brazil’s role in this transition will be increasingly important.

Thomas Hillig, Founder from THEnergy
Global Race for Green Hydrogen – Just Hype or the Key to a Sustainable Energy Future?

The smarter E Podcast Episode 188 | Language: English

August 22, 2024

We speak with Thomas Hillig about global developments in green hydrogen

Press Release
Reflecting the advances made by renewable energy in Brazil, The smarter E South America 2024 has surpassed the 650 exhibitors mark, growing by more than 20% over last year’s edition

September 2, 2024

This year’s edition of The smarter E South America, LATAM’s Largest Platform for the New Energy and Mobility World, wound up on last Thursday 29th after featuring 650+ exhibitors and welcoming around 55,000 visitors from 50 countries and more than 2,500 attendees to its four parallel conferences delivered by more than 172 global decision-makers spanning the whole renewable energy supply chain.

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Webinar
Shining Light on LATAM Solar Markets: Insights from Brazil and Mexico

July 13, 2023

Join us for an insightful webinar as we delve into the thriving solar markets of Brazil and Mexico.

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