Robson Cruz

Job Title: CEO
Company: Barassa & Cruz Consulting
Country: Brazil

Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.

August 29, 2024Panel Discussion - How to Promote E-Mobility in Brazil?

LATAM’s Key Exhibition and Conference for Charging Infrastructure and E-mobility

Learn more

www.powertodrive-southamerica.com

Sessions

Session

Opening Session Overview of the Brazilian E-Mobility Market

Thursday, August 29, 2024, 09:00 am - 10:30 am

Expo Center Norte, 2nd floor Cantareira 3

Join this electrifying opening panel that brings together leading experts to discuss the prospects and opportunities of the electric mobility market in Brazil. It will also feature a panel discussion on public policies and necessary actions to promote electric mobility. Join us as we learn from key market players, who will provide first-hand insights and information in this high-level discussion.

Further Content

Speaker

Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

Speaker

Vinicius Ayrão Franco, Sinergia Consultoria e Serviçios Tecnicos LTDA

Technical Director

Brazil

Electrical Engineer, specialist in Photovoltaic Solar Energy Projects in MMGD and self-production. He has developed more than 500MW of projects for Parecer de Acesso in 24 concessionaires across the country. He actively participated in the ABNT commission that developed NBR 16690. He has been a speaker at the main events in the solar energy sector and a course instructor in the area of solar energy electrical installations, having trained more than 600 technical and engineering professionals. He is currently President of Abracopel, a board member of ABGD and Technical Director of Sindistal-RJ.

Speaker

Sergio Roberto Santos, Lambda Consultoria LTDA

Electrical Engineer

Brazil

Electrical engineer graduated from the Federal University of Rio de Janeiro, with a specialization in economics and business (MBA) from the Federal University of São Carlos and a master's degree in energy from the Institute of Energy and Environment at the University of São Paulo. He is a specialist in surge protection at Embrastec and an electrical engineer at Lambda Consultoria Ltda. He has been working in the field of surge protection for over 20 years, specifying Surge Protection Devices (SPDs), drawing up technical standards and writing articles and books on the subject.

Speaker

André Luiz Gonçalves Scabbia, Technological Research Institute

Professor

Brazil

Formed by the interaction of lessons from family, friends and the academic world, be it a PhD in Mechanical Engineering from the University of São Paulo - USP, a Master's in Civil Engineering in Housing: Planning and Technology from IPT, a postgraduate degree in Occupational Safety from FAAP, a degree in Electrical Engineering from FEI (Fundação Educacional Inaciana Padre Saboia de Medeiros), as well as a period as a researcher at the Technological Research Institute of the State of São Paulo - IPT. He works in the field of Fire Safety - SCI, with an emphasis on forensics involving fire and explosion issues in all their diversity. Never forgetting that my professional career began at Metrô-SP, where I was taught the Code of Conduct: Safety, Speed and Comfort.

Speaker

Lucas do Espírito Santo Fernandes, SENAI CIMATEC

Renewable Energy Specialist

Brazil

Lucas Fernandes is a specialist at SENAI CMATEC in the energy generation, transmission and distribution sector. He works with prospecting and developing RD&I projects in the electricity sector. He has knowledge in the areas of Renewable Energies, the Free Energy Market, Modernization of the electricity sector and electricity networks of the future. He has worked in the Subtransmission area at Neoenergia Coelba on substation projects.