Bárbara Rubim

Job Title
Vice-President of Distributed Generation
Company
Bright Strategies
Country
Brazil

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department.
Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

August 28, 2024Welcome and Introduction

August 28, 2024The Role of Energy Storage for Distribution Networks in the Light of Growing Participation of Distributed Generation

Sessions Further Content
Press Release
Reflecting the advances made by renewable energy in Brazil, The smarter E South America 2024 has surpassed the 650 exhibitors mark, growing by more than 20% over last year’s edition

September 2, 2024

This year’s edition of The smarter E South America, LATAM’s Largest Platform for the New Energy and Mobility World, wound up on last Thursday 29th after featuring 650+ exhibitors and welcoming around 55,000 visitors from 50 countries and more than 2,500 attendees to its four parallel conferences delivered by more than 172 global decision-makers spanning the whole renewable energy supply chain.

Press Release
E-mobility on the rise: Global trends and Brazil’s pioneering role in the transition to a sustainable future

August 26, 2024

The global shift towards e-mobility represents a transformative moment in the history of transportation. As countries around the world accelerate their efforts to reduce carbon emissions and embrace sustainable solutions, Brazil’s role in this transition will be increasingly important.

The smarter E Podcast
Episodes of The smarter E Podcast

For and with the creators of the new energy world.

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Event Info
About The smarter E South America | Impressions

August 26–28, 2025

LATAM’s Largest Platform for the New Energy and Mobility World

Thomas Hillig, Founder from THEnergy
Global Race for Green Hydrogen – Just Hype or the Key to a Sustainable Energy Future?

The smarter E Podcast Episode 188 | Language: English

August 22, 2024

We speak with Thomas Hillig about global developments in green hydrogen

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