Bárbara Rubim

Job Title: Vice-President of Distributed Generation
Company: Bright Strategies
Country: Brazil

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department.
Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

August 28, 2024Welcome and Introduction

August 28, 2024The Role of Energy Storage for Distribution Networks in the Light of Growing Participation of Distributed Generation

Sessions

Session

Focus on Transmission and Distribution - the Potential of Energy Storage to Decongest Brazil's Power Grids

Wednesday, August 28, 2024, 02:00 pm - 03:30 pm

Expo Center Norte, 2nd floor Cantareira 2

Inadequate development of transmission and distribution networks is often seen as a critical bottleneck for non-dispatchable renewables. This session will provide insights into the usage of energy storage to adapt T&D networks for a future with high participation of these sources.

Session

Regulation and Market Outlook for Distributed Solar PV Generation

Wednesday, August 28, 2024, 11:00 am - 12:30 pm

Expo Center Norte, 2nd floor Cantareira 4-5

What are the prospects for solar self-generation, what is still missing in terms of regulation and what points may be affected by tax reform. Check out what experts are saying about the subject in this panel.

Further Content

Speaker

Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

Speaker

David Wedepohl, German Solar Association, BSW Solar e.V.

Managing Director International Affairs

Germany

David Wedepohl, Managing Director International Affairs David Wedepohl is a radio journalist by training who studied and worked on both sides of the Atlantic. He holds a master's degree in Journalism and Public Affairs which he achieved as a Fulbright scholar. His professional experience included working for the German embassy in Washington, DC as a senior press and public diplomacy officer. He first came in touch with the solar industry while working for an American consulting company before taking up his job as director communications and markets at the German Solar Association, also serving as the organization's spokesperson. He now holds the position of managing director international affairs and is responsible for the association's international activities.

Speaker

Vinicius Ayrão Franco, Sinergia Consultoria e Serviçios Tecnicos LTDA

Technical Director

Brazil

Electrical Engineer, specialist in Photovoltaic Solar Energy Projects in MMGD and self-production. He has developed more than 500MW of projects for Parecer de Acesso in 24 concessionaires across the country. He actively participated in the ABNT commission that developed NBR 16690. He has been a speaker at the main events in the solar energy sector and a course instructor in the area of solar energy electrical installations, having trained more than 600 technical and engineering professionals. He is currently President of Abracopel, a board member of ABGD and Technical Director of Sindistal-RJ.

Speaker

Dr. Marcelo Almeida, University of Sao Paulo

Professor

Brazil

Marcelo P. Almeida holds a degree in Electrical Engineering from the Federal University of Pará (2009) and a MSc. degree (2012) and a Dr. degree (2017) in Energy from the University of São Paulo. He is a Professor at the Institute of Energy and Environment of the University of São Paulo, with experience in Electrical Engineering and Renewable Energies. He is an Associate Editor of the Brazilian Journal of Solar Energy (RBENS) in the area of Economics and Public Policy, a collaborator of the Brazilian Association of Technical Standards (ABNT) and a member of the Board of the Brazilian Solar Energy Association (ABENS).

Speaker

Priscila Alves dos Santos, FIT Instituto de Tecnologia

Researcher & Electrical Engineer

Brazil

Priscila Santos is a researcher in the energy field at Instituto Fit. She is responsible for energy startups and applied AI and IoT training. She has in-depth knowledge of the hybrid generation industry for rural and industrial areas. Mentor of startups in the energy, automotive, agricultural and fintech segments.