Bárbara Rubim

Job Title
Vice-President of Distributed Generation
Company
Bright Strategies
Country
Brazil

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department.
Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

August 28, 2024Welcome and Introduction

August 28, 2024The Role of Energy Storage for Distribution Networks in the Light of Growing Participation of Distributed Generation

Sessions Further Content
Press Release
The smarter E AWARD 2025: Applications Are Now Open

November 4, 2024

One award, five categories, 15 winners and an abundance of innovative and intelligent ideas, products, services and projects:

Event Info
About The smarter E South America | Impressions

August 26–28, 2025

LATAM’s Largest Platform for the New Energy and Mobility World

Speaker
Dr. Rodrigo Sauaia, ABSOLAR

CEO

Brazil

Rodrigo Lopes Sauaia is co-founder and CEO of ABSOLAR (Brazilian Solar Photovoltaic Energy Association), the national association representing Brazilian solar PV companies and professionals. He is co-founder and a governing board member of the GSC (Global Solar Council), a non-profit body representing regional and national solar associations on international issues. Rodrigo holds a PhD in Materials Engineering and Technology from PUC-RS (Pontifical Catholic University of Rio Grande do Sul), a Master's degree in Renewable Energies from Loughborough University (UK), a bachelor's degree in Chemistry from USP (São Paulo University), and has collaborated with the Fraunhofer Institut für Solare Energiesysteme (Germany) and with ETH Zürich (Switzerland).

Speaker
Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Speaker
Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

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