New Strategies for a Transforming Energy Sector

Wednesday, August 28, 2024

Time
09:00 am - 10:30 am
Hall
Expo Center Norte, 2nd floor
Room
Cantareira 3

The Brazilian energy sector is undergoing a profound transformation, driven by the opening of the free energy market and the growing adoption of renewable energy technologies. Furthermore, new trends such as artificial intelligence, the decarbonization of various sectors of the economy and the electrification of various industrial and transport processes will further transform the global energy sector in the coming years. In this panel we will discuss the strategies that different stakeholders are developing to navigate these changes and take advantage of the opportunities that present themselves.

09:00 am - 09:10 amWelcome & Introduction

Camila Ramos

CEO

CELA - Clean Energy Latin America

09:10 am - 10:30 amRoundtable Discussion & Q&A

Further speakers to be announced

Fabiana Polido

CRO Chief Revenue Officer

Serena

Raphael Gomes

Partner

Lefosse Advogados

Luiz Ballester

VP Commercial

Atlas Renewable Energy

LATAM's Largest Exhibition and Conference for the Solar Industry
Learn more
Speakers
Speaker
Luiz Ballester, Atlas Renewable Energy

VP Commercial

Brazil

Luiz Ballester is Commercial Vice-President of Atlas Renewable Energy. He has a degree in Mechanical Engineering from UFPE, a master's degree in international economics from PUC-SP and Panthéon Sorbonne University in Paris and more than 10 years' experience in strategic planning and business development in the energy sector.

Speaker
Raphael Gomes, Lefosse Advogados

Partner

Brazil

Raphael specializes in regulatory, transactional and litigation matters in the Electric Energy Sector working with Generation, Commercialization, Transmission and Distribution. Raphael has extensive experience in the structuring of projects and complex structures in ACR and ACL including Distributed Generation, Energy Self-Production, M&As and Privatizations. Raphael started his career at the Endesa Group and was the Legal and Regulatory Manager at CCEE (Câmara de Comercialização de Energia Elétrica - Electric Energy Commercialization Chamber) for almost a decade. He is a Member of the Energy Commission of OAB/SP and President of IBDE (Instituto Brasileiro do Direito de Energia - Brazilian Institute of Energy Law).

Speaker
Camila Ramos, CELA - Clean Energy Latin America

CEO

Brazil

CEO and Founder of CELA, with 21 years of experience in the renewable energy sector, including bioenergy, wind energy, solar PV and green hydrogen. Camila currently also serves as Investment and Green Hydrogen Vice-President of the Board of Directors of ABSOLAR (the Brazilian Solar PV Association), Non-Executive Director of the Board of Administration of Brazilian Rare Earths, member of the Advisory Board of the Federation of Industry of São Paulo (COINFRA - FIESP) and is a Finance Expert at the Clean Energy Finance Solutions Center (NREL - USA). Prior to founding CELA, she was Country Manager and Head of Latin America at Bloomberg New Energy Finance (BNEF), where she advised clients with research and analysis of renewable energy sectors and markets, and trends in the region. She has also worked in the past at PricewaterhouseCoopers, ERB - Energias Renováveis do Brasil and Infinity Bio-Energy. Camila holds a Master's and Bachelor's degree from the London School of Economics and Political Science (LSE).

Speaker
Fabiana Polido, Serena

CRO Chief Revenue Officer

Brazil

Fabiana Pasquot Polido has developed her career on large multinationals, starting in 2005 at IBM Customer Support in Finance Operations, followed by Neoenergia (former Elektro) one of the largest energy distributors in Brazil - where she had the opportunity to join the electricity sector as a trainee. In 2010 she joined EDP as a Power Trader in charge of the energy operations customization. In 2013, she worked for Cargill to manage all Power Business Units in addition to the Trading Desk. In 2016, she made part of Statkraft´s Trading team as the Head of Trading. In 2018, she accepted the challenge to join Serena Energia focusing on restructuring its power trading businesses and processes. Shortly, Serena became the top 10 companies in the energy trading business in the country. In 2022, she became the Chief Revenue Officer supporting numerous fronts strengthening the company´s client´s portfolio. She is the America´s commercial leader responsible for revenues and performance of teams & client-centered solutions regarding all structured deals. Consequently, the organization was able to obtain numerous carbon credits and certifications of origin. Fabiana became the advocate of a free energy market, breaking all types of barriers of the power industry. She has a Bachelor of Science in Social Communication/Public Relations at UNESP (Brazil), holds an master's in business administration with a major in Finance and minor in Risk Management at FIA/University of São Paulo, an Master of Science in Corporate Environmental Management from the University of Jyväskylä (Finland) and a specialization in New Theories and Methods on Nature-Society Interface at ISEC (India), plus ECPO (Emerging Chief Product Officer) - Standford

Further Content
Press Release
E-mobility on the rise: Global trends and Brazil’s pioneering role in the transition to a sustainable future

August 26, 2024

The global shift towards e-mobility represents a transformative moment in the history of transportation. As countries around the world accelerate their efforts to reduce carbon emissions and embrace sustainable solutions, Brazil’s role in this transition will be increasingly important.

Thomas Hillig, Founder from THEnergy
Global Race for Green Hydrogen – Just Hype or the Key to a Sustainable Energy Future?

The smarter E Podcast Episode 188 | Language: English

August 22, 2024

We speak with Thomas Hillig about global developments in green hydrogen

Press Release
Reflecting the advances made by renewable energy in Brazil, The smarter E South America 2024 has surpassed the 650 exhibitors mark, growing by more than 20% over last year’s edition

September 2, 2024

This year’s edition of The smarter E South America, LATAM’s Largest Platform for the New Energy and Mobility World, wound up on last Thursday 29th after featuring 650+ exhibitors and welcoming around 55,000 visitors from 50 countries and more than 2,500 attendees to its four parallel conferences delivered by more than 172 global decision-makers spanning the whole renewable energy supply chain.

Visitor Information
Tickets

Buy your exhibition or conference ticket via the online ticket shop.

Speaker
Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

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